Written by: Drew Stover

Customer Onboarding Reduces The Risk Of Churn

Successful onboarding also significantly reduces the likelihood of customer churn. With broad adoption and an accelerated time-to-value, your company is off to a strong start in creating customer advocates or Promoters. Research shows that Promoters are likely to stay longer and buy more, fueling revenue growth.   

A well-executed onboarding process increases the potential for account expansion as your champions sing your praises to internal colleagues, setting the stage for up-sell and cross-sell opportunities.

Customer Onboarding Drives Customer Advocacy And Loyalty

A positive onboarding experience can have a transformative effect on customers, turning them into enthusiastic brand advocates. Customers feel valued and supported when they are pleased with their early experience, leading to a deeper connection with the brand. These satisfied customers are highly likely to share their positive experiences with others, generating valuable word-of-mouth marketing. They become advocates who amplify the brand’s reach and influence by recommending the product or service to their friends or colleagues.

Loyal customers are also more likely to engage with the brands they favor by sharing candid feedback, responding to survey requests, and offering valuable opinions on a company’s strategic vision or product roadmap.

Customer Onboarding Positively Impacts Company Reputation & Growth

Word-of-mouth marketing, such as posting positive reviews online, also serves as powerful “social proof.” People trust recommendations from their peers more than any advertising or marketing message. When customers share their positive onboarding experiences, it creates a ripple effect, attracting new customers and expanding the brand’s customer base. This organic form of marketing is highly effective in building credibility and fostering trust.

Satisfied customers who have experienced an excellent onboarding phase are more inclined to refer friends and colleagues to the company. Referrals are highly valuable as they bring in quality leads that are more likely to convert. By reducing the reliance on extensive resources for attracting new leads and converting sales opportunities, businesses can allocate their resources more efficiently, resulting in higher sales close rates and reduced customer acquisition costs (CAC).

At Neuro Rehab VR we offer CEU credits for knowledge based classes and device training